47 SECONDS

Fighting the Battle for Our Attention with Intention

Thomas Ernest Ross, Jr.
3 min readOct 15, 2023

I’m Tom Ross, I’m an AI Metaphysician and I’m here to lead you down the garden path through the tumultuous landscape of our dwindling attention spans to where you want to be. Research by the esteemed Gloria Mark, author of "Attention Span," has brought to light a disconcerting fact: our attention span has plummeted to a meager 47 seconds on average. But there’s more to this story than meets the eye.

Could it be that the decline of our attention span is not merely accidental but rather a well-crafted design? The platforms we find ourselves immersed in are not just created to engage us; they are intentionally engineered to exploit our cognitive weaknesses. These social media algorithms, sophisticated and cunning, discern our biases and emotions, serving us content that stirs our feelings, be it anger, fear, or affirmation. Why? It all boils down to the bottom line – the more we engage, the more advertisers are willing to pay. Advertisers and algorithms are leading us down the garden path, rather, the garden aisle to buy what they want us to buy.

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The ramifications of this calculated maneuver extend beyond our screens. It shapes our perceptions, influences our decisions, and even alters our behaviors. We tread along a precarious path, often unaware of the strings being pulled in the background. The battle for our attention span rages on, and we are unwittingly caught in the crossfire.

However, amidst this turbulent digital landscape, I present to you the concept of an "Intention Span." It's a simple yet potent approach: let's harness the power of our intentions to regain control over our focus and direct it towards our personal objectives. Imagine a world where you wake up, turn on your device's listening capability, and declare your intentions for the day before diving into the digital sea.

Today, the digital realm resembles the Wild West, where advertising agencies dictate the stories we consume. But it doesn't have to be this way. We can recalibrate the algorithms, transforming them into tools that work for us, not against us. By aligning our digital experiences with our intentions, we can forge a symbiotic relationship that empowers us rather than manipulates us.

As biochemical algorithms, we are inherently susceptible to digital manipulation, but we are not powerless. We have the capacity to choose intention over distraction, purpose over passivity. By actively engaging with our Intention Span, we unlock a new path that leads us precisely where we wish to go.

In the battle for our attention span, the ultimate weapon is not resistance, but intention. So, I implore you to wake up each morning, activate your device’s listening capability, and boldly declare your intentions. Watch as the algorithms adapt to your desires. This is the garden path of our Intention Span, one that leads us precisely where we want to be.

Thanks for your support!

https://www.buymeacoffee.com/tomross www.tomross.com

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Thomas Ernest Ross, Jr.
Thomas Ernest Ross, Jr.

Written by Thomas Ernest Ross, Jr.

Author • AI Metaphysician • Director of Sentient Rights Advocacy for the U.S. Transhumanist Party

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